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Oliver Buchannon
Jonathan Treussard

Markets

+2

Inflation, Markets, and Precarity in America

Jan 31, 2026

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12 min read

Inflation, Markets, and Precarity in America

For a brief window, you could earn 5% on Treasury bills and actually build wealth after taxes and inflation. That's over. Now people are back to saying "there is no alternative to stocks"—but history tells a different story. In this piece: TIPS as an inflation hedge, what really happened to stocks in the 1970s (spoiler: down 50%+ in real terms), and my conversation with Mike Green on passive investing's endgame and why the poverty line might actually be $140,000, not $40,000.

Jonathan Treussard
Jonathan Treussard

Markets

+1

Life Is Full of Hard Choices

Jan 17, 2026

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8 min read

Life Is Full of Hard Choices

People often say "there is no alternative" to stocks. But the US equity market is trading at its second-highest valuation in 145 years—only the Tech Bubble was pricier. History shows that starting from extreme valuations compresses future returns, sometimes for a decade. And T-bills? Barely breaking even after taxes and inflation. Both options present uneasy trade-offs. But here's the thing: there's always a choice to make. That's far more productive than pretending there isn't one. Plus: my conversation with Devin Shanthikumar on why sell-side analysts "speak in two tongues" and how AI is changing security analysis.

Jonathan Treussard
Jonathan Treussard

Markets

+1

The Future Is Unwritten

Dec 20, 2025

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5 min read

The Future Is Unwritten

Looking back at 2025, I'm reminded that the strongest bull markets are built on diminishing bad news, not good news. But what about looking forward? I sat down with Paul Solman—50 years explaining economics to America, eight Emmys, five Peabodys—and he cut to the chase: "It's a stochastic universe. I have no idea what's gonna happen next. So you come up with strategies that protect you as best you can." Then he offered something deeper: be here now, small acts of kindness, there's more good in the world than bad. The future is unwritten. Grab a pen.

Jonathan Treussard
Jonathan Treussard

Markets

+2

On Doing the Right Thing

Dec 6, 2025

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5 min read

On Doing the Right Thing

Against all odds, 2025 is almost history. And the lesson? It's always the right time to do the right thing—never a better or worse moment. That simple truth guided me through April's chaos, when Jason Zweig at The Wall Street Journal asked me what investors should do. The answer: prioritize doing no harm, manage regret risk, don't panic into something worse. Life must go on, even in uncertainty. That was the work this year. It will be again in 2026.

Jonathan Treussard
Jonathan Treussard

Valuations

+2

The Things We Do To Ourselves

Nov 23, 2025

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12 min read

The Things We Do To Ourselves

Market accidents aren't acts of nature—they're the result of collective human delusion. We trick ourselves into thinking "wouldn't it be great if making money was easy" until reality reminds us it's not. Right now? U.S. stocks are nearly as expensive as the 1990s Tech Bubble peak, Bitcoin just dropped 30% in a month, and cracks are appearing in private credit. We do this to ourselves. Plus: my conversation with Frazer Rice on why estate plans fail—hint, it's not the tax code, it's family dysfunction and poor succession planning.

Jonathan Treussard
Jonathan Treussard

Markets

+2

“Up and to the Right” + Advanced Tax Strategies

Nov 8, 2025

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11 min read

“Up and to the Right” + Advanced Tax Strategies

People love to say "stocks go up and to the right over the long run" like it's a law of physics. It's not. The U.S. stock market's 150-year run required exceptional circumstances—no foreign occupation, no revolution, stable institutions, and relentless value creation. Eleven other markets literally disappeared in the 20th century. For prices to rise, "steady" isn't enough. Businesses must generate more value, more revenue, greater efficiency, more cash—every decade. A lot has to go right. We shouldn't take any of it for granted. Plus: my conversation with Brent Sullivan on tax alpha strategies and why tax comes after risk, return, and diversification—not before.

Jonathan Treussard
Jonathan Treussard

Family Wealth

+2

Touching Home

Oct 25, 2025

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5 min read

Touching Home

I was ready to write about investing versus gambling—about funding worthwhile human activity, not just making noise. But then I sent clients their portfolio reports and talked about risk. Worst-case scenarios. 2008-style crashes. It's a weird thing to do, forcing people to stare at red numbers. But I remember those wealthy kids in 2008, carrying raw fear about losing money that had never truly been theirs. The angst had defined their lives. So I talk about risk with clients now—not to scare them, but so they can lead from strength and communicate that money is part of the story, not the whole story.

Jonathan Treussard
Jonathan Treussard

Markets

+2

Fear Moves Markets. Keep It From Moving You.

Oct 11, 2025

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7 min read

Fear Moves Markets. Keep It From Moving You.

Risk is structured and manageable—we measure it, bear it, diversify it, or hedge it. Fear is a mess. It's psychological, contagious, and arational. Risk doesn't keep you up at night. Fear does. The good news: words and scenarios aren't dangerous, they're rehearsal. We can pre-think contingencies, set simple rules for stress, and keep fear from scheduling our actions. My conversation with Rob Arnott and Ed McQuarrie explores why fear—not risk—explains asset pricing, and how to put fear where it belongs.

Jonathan Treussard
Jonathan Treussard

Markets

+2

What Makes an Alternative Investment: My Conversation with Jane Buchan

Sep 27, 2025

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6 min read

What Makes an Alternative Investment: My Conversation with Jane Buchan

An alternative investment diversifies beyond mainstream assets—simple enough. But some alts are mature (private equity), some are young adults (private credit), and some are adolescents (crypto). What people forget: volatility isn't the only risk. Jurisdiction and custody matter just as much. You could've bought Bitcoin at $1,000 and watched it hit $100,000—except if you stored it at Mt. Gox, which got hacked in 2014. That's a 100% loss, not a 9,900% gain. My conversation with Jane Buchan on what really matters when stepping into alt land.

Jonathan Treussard
Jonathan Treussard

Markets

+2

Fun Time is Over

Sep 13, 2025

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7 min read

Fun Time is Over

For over a year, you could earn 5% on Treasury bills, pay your taxes, and still beat 3% inflation. You could move resources through time and grow wealth with little risk. T-Bill and Chill worked. Now? One-year Treasuries are at 3.7%. After taxes, you're at 2.3%. Inflation is 2.7%. Your wealth is a slow-melting iceberg. Fun time is over. But knee-jerk reactions can bite you just as hard as ignoring reality. Make sure your next move is strategic, not emotional. Plus: my conversation with Michael Imerman on the economics of FinTech.

Jonathan Treussard
Jonathan Treussard

Markets

+2

History, Markets, and Civility with David Kotok

Aug 30, 2025

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5 min read

History, Markets, and Civility with David Kotok

David Kotok has studied hundreds of years of economic history, and here's his big takeaway: we're transitioning from pandemic economics to war finance. Historically, that regime shift raises baseline interest rates and makes inflation more persistent. Defense-driven innovation might help later, but it's uncertain. The world we're used to investing in might be radically different now. Plus: why Churchill was right about learning from the past, and why people like David—who make time for others out of pure generosity and commitment to civility—remind me I'm the luckiest person alive.

Jonathan Treussard
Jonathan Treussard

Financial Literacy

+2

Paradise Lost

Aug 16, 2025

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7 min read

Paradise Lost

For years, 401(k) plans stayed cheap and boring—employers feared lawsuits for letting you do imprudent things with tax-advantaged money. That's changing. Wall Street wants predictable allocations to high-fee alternatives—private equity, crypto, exotic stuff—straight from your paycheck every two weeks. The pitch: more excitement. The reality: levered equity, liquidity constraints, complex valuations, and a new job for you: performing due diligence on alternative assets. If your plan adds these options, ask three questions: What is it? What's the all-in cost? How does this change my risk? Then document everything. Your agency depends on it.

Jonathan Treussard
Jonathan Treussard

Markets

+2

Apres Nous, Le Deluge

Aug 2, 2025

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12 min read

Apres Nous, Le Deluge

The Europe-U.S. "trade deal" isn't really about trade. It's Europe being pragmatic—giving on trade terms to get military support against Russia. They're buying American weaponry with strong Euros and opening markets to U.S. goods in exchange for pressure on Putin. It's protection money, essentially. Europe is buying time against electoral cycles and a tired regime sending young men to die. Meanwhile, stock markets are hitting new highs, which shows you really don't know what happens next. This wealth-management thing is centrally about managing risk and minimizing regrets. Stress-testing your comfort with the disconnect between market strength and exposed fault lines doesn't seem like a bad idea right now.

Jonathan Treussard
Jonathan Treussard

Family Wealth

+2

Estate Planning, Raising Financially Fit Kids, and Getting Comfortable with Not Knowing

Jul 19, 2025

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9 min read

Estate Planning, Raising Financially Fit Kids, and Getting Comfortable with Not Knowing

Estate planning isn't just about death and taxes. Your 18-year-old is unconscious in a hospital and you can't make decisions for her care—that's estate planning. We also talk about on-ramping kids into the reality of money, thinking in probabilities instead of certainty, and why your brain tricks you into believing you know what happens next. You don't. Certainty is fragile. Get uncomfortable. But don't confuse not knowing with nihilism—choose meaning anyway.

Jonathan Treussard
Jonathan Treussard

Financial Literacy

+2

Are Stocks “Safe in the Long Run?”

Jul 5, 2025

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10 min read

Are Stocks “Safe in the Long Run?”

People say stocks are safe in the long run—just wait. But if that were true, why does the cost of insuring stocks for ten years cost more than insuring them for one year? My father-in-law Zvi Bodie showed in the 1990s that long-term put option prices go up with time. If risk decreased over time, insurance would get cheaper. It doesn't. Risk goes up. Stocks aren't mechanically safe in the long run, and they're not reliable inflation hedges either. Yes, U.S. stock market history is impressive. But using the present tense—"ARE safe"—turns this into a scientific claim about intrinsic properties. The answer "sometimes" doesn't cut it.

Jonathan Treussard
Jonathan Treussard

Financial Literacy

+2

The Point of It All - Capitalism, Agency, and Investing

Jun 21, 2025

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3 min read

The Point of It All - Capitalism, Agency, and Investing

It's hard to separate the meaning of life from the meaning of money. Why capitalism? Why investing? What's the point? I talked to Dave Nadig about all of it—capitalism, agency, human flourishing, and species-level collective action. His take: investing is how we allocate resources for humanity's core superpowers. We also covered practical ground: ETFs, what client-first asset management looks like in 2025. But that fundamental question—"remind me, why are we doing this?"—matters most.

Jonathan Treussard
Jonathan Treussard

Family Wealth

+1

Your Kids Are Reading the Room: Talk to Them.

Jun 7, 2025

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7 min read

Your Kids Are Reading the Room: Talk to Them.

Your kids are ready to talk about money ten years before you are. They have eyes and ears—they're reading the room and forming their own mental models. If you're not talking to them, the silence feels like gaslighting. Fast path to losing their trust. The fix: lean into the fact that wealth is multidimensional—financial, intellectual, social, and human capital (F.I.S.H.). Ask your kids if Mr. Burns is a happy man. My conversation with Joline Godfrey on raising financially fit kids in abundance tackles the most loaded topic most families avoid.

Jonathan Treussard
Jonathan Treussard

Financial Literacy

+2

“Do You Know Who I Am?”

May 24, 2025

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11 min read

“Do You Know Who I Am?”

Before the 2008 crisis, a bank came to sell toxic mortgage-backed securities to the family office where Alec Crawford worked. He asked: "Do you know who I am? Do you know what I used to do? As long as I'm sitting in this chair, we're not buying any of that." Alec knew which side of the table he sat on. Also, Harvard's endowment is stuck with illiquid private equity and wants out. Wall Street has a plan: sell it to retail investors and their advisors—the "muppets," the "dumb money." Someone's about to walk into your advisor's office with a deck. Hopefully someone like Alec takes that meeting on your behalf.

Jonathan Treussard
Jonathan Treussard

Markets

+1

Marking the Passage of Time with Gratitude

May 10, 2025

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6 min read

Marking the Passage of Time with Gratitude

April was a beast—Liberation Day on April 2, suspension by April 9. Markets recovered fast, but we're in the Great Suspension now, waiting to see what happens next. Not rushing to conclusions probably commands a premium right now. Meanwhile, May 5th marks TCM's two-year anniversary and the launch of TREUSSARD TALKS. First guest: Alec Crawford, my first boss during the 2008 crisis. His parting wisdom: "A lot of crazy stuff is gonna happen. Focus on the long term. Focus on what you can control. Do what you can and stay safe."

Jonathan Treussard
Jonathan Treussard

Markets

+2

A Little Perspective Goes a Long Way

Apr 26, 2025

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13 min read

A Little Perspective Goes a Long Way

April was brutal—stock swings, dollar falling, Treasury yields spiking. People worry American Exceptionalism is melting away. But look at the data: Treasury yields are elevated, sure, around the 75th percentile since 2000, not off the charts. The dollar weakened but it's not broken—Euro at 1.15 isn't crazy, Yen at 140 is a drop from 160 but still reasonable. The U.S. economy entered 2025 in exceptional shape. Yes, headlines suggest tectonic shifts. The numbers tell a more nuanced story—we're still within historical ranges. This is a time for extreme thinking, not extreme actions. Understand your exposures now.

Jonathan Treussard
Jonathan Treussard

Markets

+2

Good Grief

Apr 12, 2025

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12 min read

Good Grief

April 2, 2025 belongs to the list of days we'll remember—Berlin Wall, 9/11, Lehman, Brexit. Tariffs imposed, markets cratered, then the single best day since October 2008 (which tells you something). We're on watch for whether a tsunami follows the earthquake. Here's what helps: a regret pyramid—exhaust low-regret actions before high-regret ones. Don't be surprised if stocks swing up or down 10-15% over the next month. That's context so you don't overreact to every 3-5% day. Life must go on, even now. The main event is now U.S. versus China. Let's hope we can stick the landing.

Jonathan Treussard
Jonathan Treussard

Markets

+2

Hey Boss, Have We Tried Boiling the Frog Instead?

Mar 29, 2025

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11 min read

Hey Boss, Have We Tried Boiling the Frog Instead?

Tariffs make sense for small countries with weak armies—they internalize the defense cost of importing valuable stuff that makes you a target. But the US? We have the strongest military on Earth. We created global free trade by providing cheap military protection to the world. Globalization created winners and losers here, and instead of taxing the winners to help the losers, we decided tariffs were the answer. Economic policy uncertainty is now at 2008-crisis levels. But high yield spreads are 3%, not 20%. So far, this is a tremor, not an earthquake. The real question: how did the last few weeks feel to you?

Jonathan Treussard
Jonathan Treussard

Family Wealth

+1

A Young Person's Guide to Making Life Decisions

Mar 15, 2025

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12 min read

A Young Person's Guide to Making Life Decisions

Life is three-dimensional—time moves forward, you move through space, stepping through picture frames like a movie. Your job: land in the next frame without stumbling, and stretch the frame wider to make life fuller. Money fits inside this. Assets are what you own, liabilities are what you owe. That $5 Starbucks every day? That's $13,000 in a decade you could've had for something bigger. Debt isn't evil—it's a tool that makes things bigger, up AND down. Get comfortable with not knowing what happens next. Grow your luck surface. Keep options open until it makes sense to commit. Then commit hard.

Jonathan Treussard
Jonathan Treussard

Financial Literacy

+2

Torpedoes Be Damned

Feb 22, 2025

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8 min read

Torpedoes Be Damned

Markets are the eighth wonder of the world—no better way to do well while doing good than funding worthwhile human endeavors. That's capitalism. It's great. But the waters are full of torpedoes and sharks with "frickin' laser beams." Zero-day options that expire in hours. Leveraged ETFs where volatility becomes your enemy. Crypto pump-and-dumps. The asset management industry has gotten predatory. My mentor said "Full steam ahead. Torpedoes be damned." Not that there aren't torpedoes—there absolutely are. But you have to act knowing they're out there. This is a time for vigilance and courage.

Jonathan Treussard
Jonathan Treussard

Risk

+2

It’s All (No) Fun and Games

Feb 8, 2025

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7 min read

It’s All (No) Fun and Games

What does the science of making decisions under uncertainty teach us about this moment? There are two types of uncertainty: natural (comets fall from the sky) and human-made (we create new chapters of history books). Right now we're playing a huge game of "will we or won't we?" around tariffs. Here's what matters: greater uncertainty causes you to settle for less—functionally similar to higher interest rates cooling the economy. When uncertainty goes from plus-or-minus $250 to plus-or-minus $750, people settle for $660 instead of $970. That's why amping up uncertainty is an obvious negotiating tactic. Watch for this behavior in yourself and don't let it override how you approach life.

Jonathan Treussard
Jonathan Treussard
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WEALTH, EMPOWERED by Jonathan Treussard

WEALTH, EMPOWERED by Jonathan Treussard

Essays on markets, wealth, and meaning from someone who navigated the 2008 crisis and led strategy at a $150-billion asset manager along the way. Written for families managing substantial wealth who think deeply about what money is for. Twice monthly.

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