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Financial Literacy

Markets

+2

“Up and to the Right” + Advanced Tax Strategies

Nov 8, 2025

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11 min read

“Up and to the Right” + Advanced Tax Strategies

People love to say "stocks go up and to the right over the long run" like it's a law of physics. It's not. The U.S. stock market's 150-year run required exceptional circumstances—no foreign occupation, no revolution, stable institutions, and relentless value creation. Eleven other markets literally disappeared in the 20th century. For prices to rise, "steady" isn't enough. Businesses must generate more value, more revenue, greater efficiency, more cash—every decade. A lot has to go right. We shouldn't take any of it for granted. Plus: my conversation with Brent Sullivan on tax alpha strategies and why tax comes after risk, return, and diversification—not before.

Jonathan Treussard
Jonathan Treussard

Markets

+2

What Makes an Alternative Investment: My Conversation with Jane Buchan

Sep 27, 2025

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6 min read

What Makes an Alternative Investment: My Conversation with Jane Buchan

An alternative investment diversifies beyond mainstream assets—simple enough. But some alts are mature (private equity), some are young adults (private credit), and some are adolescents (crypto). What people forget: volatility isn't the only risk. Jurisdiction and custody matter just as much. You could've bought Bitcoin at $1,000 and watched it hit $100,000—except if you stored it at Mt. Gox, which got hacked in 2014. That's a 100% loss, not a 9,900% gain. My conversation with Jane Buchan on what really matters when stepping into alt land.

Jonathan Treussard
Jonathan Treussard

Markets

+2

Fun Time is Over

Sep 13, 2025

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7 min read

Fun Time is Over

For over a year, you could earn 5% on Treasury bills, pay your taxes, and still beat 3% inflation. You could move resources through time and grow wealth with little risk. T-Bill and Chill worked. Now? One-year Treasuries are at 3.7%. After taxes, you're at 2.3%. Inflation is 2.7%. Your wealth is a slow-melting iceberg. Fun time is over. But knee-jerk reactions can bite you just as hard as ignoring reality. Make sure your next move is strategic, not emotional. Plus: my conversation with Michael Imerman on the economics of FinTech.

Jonathan Treussard
Jonathan Treussard

Financial Literacy

+2

Paradise Lost

Aug 16, 2025

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7 min read

Paradise Lost

For years, 401(k) plans stayed cheap and boring—employers feared lawsuits for letting you do imprudent things with tax-advantaged money. That's changing. Wall Street wants predictable allocations to high-fee alternatives—private equity, crypto, exotic stuff—straight from your paycheck every two weeks. The pitch: more excitement. The reality: levered equity, liquidity constraints, complex valuations, and a new job for you: performing due diligence on alternative assets. If your plan adds these options, ask three questions: What is it? What's the all-in cost? How does this change my risk? Then document everything. Your agency depends on it.

Jonathan Treussard
Jonathan Treussard

Family Wealth

+2

Estate Planning, Raising Financially Fit Kids, and Getting Comfortable with Not Knowing

Jul 19, 2025

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9 min read

Estate Planning, Raising Financially Fit Kids, and Getting Comfortable with Not Knowing

Estate planning isn't just about death and taxes. Your 18-year-old is unconscious in a hospital and you can't make decisions for her care—that's estate planning. We also talk about on-ramping kids into the reality of money, thinking in probabilities instead of certainty, and why your brain tricks you into believing you know what happens next. You don't. Certainty is fragile. Get uncomfortable. But don't confuse not knowing with nihilism—choose meaning anyway.

Jonathan Treussard
Jonathan Treussard

Financial Literacy

+2

Are Stocks “Safe in the Long Run?”

Jul 5, 2025

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10 min read

Are Stocks “Safe in the Long Run?”

People say stocks are safe in the long run—just wait. But if that were true, why does the cost of insuring stocks for ten years cost more than insuring them for one year? My father-in-law Zvi Bodie showed in the 1990s that long-term put option prices go up with time. If risk decreased over time, insurance would get cheaper. It doesn't. Risk goes up. Stocks aren't mechanically safe in the long run, and they're not reliable inflation hedges either. Yes, U.S. stock market history is impressive. But using the present tense—"ARE safe"—turns this into a scientific claim about intrinsic properties. The answer "sometimes" doesn't cut it.

Jonathan Treussard
Jonathan Treussard

Financial Literacy

+2

The Point of It All - Capitalism, Agency, and Investing

Jun 21, 2025

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3 min read

The Point of It All - Capitalism, Agency, and Investing

It's hard to separate the meaning of life from the meaning of money. Why capitalism? Why investing? What's the point? I talked to Dave Nadig about all of it—capitalism, agency, human flourishing, and species-level collective action. His take: investing is how we allocate resources for humanity's core superpowers. We also covered practical ground: ETFs, what client-first asset management looks like in 2025. But that fundamental question—"remind me, why are we doing this?"—matters most.

Jonathan Treussard
Jonathan Treussard

Family Wealth

+1

Your Kids Are Reading the Room: Talk to Them.

Jun 7, 2025

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7 min read

Your Kids Are Reading the Room: Talk to Them.

Your kids are ready to talk about money ten years before you are. They have eyes and ears—they're reading the room and forming their own mental models. If you're not talking to them, the silence feels like gaslighting. Fast path to losing their trust. The fix: lean into the fact that wealth is multidimensional—financial, intellectual, social, and human capital (F.I.S.H.). Ask your kids if Mr. Burns is a happy man. My conversation with Joline Godfrey on raising financially fit kids in abundance tackles the most loaded topic most families avoid.

Jonathan Treussard
Jonathan Treussard

Financial Literacy

+2

“Do You Know Who I Am?”

May 24, 2025

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11 min read

“Do You Know Who I Am?”

Before the 2008 crisis, a bank came to sell toxic mortgage-backed securities to the family office where Alec Crawford worked. He asked: "Do you know who I am? Do you know what I used to do? As long as I'm sitting in this chair, we're not buying any of that." Alec knew which side of the table he sat on. Also, Harvard's endowment is stuck with illiquid private equity and wants out. Wall Street has a plan: sell it to retail investors and their advisors—the "muppets," the "dumb money." Someone's about to walk into your advisor's office with a deck. Hopefully someone like Alec takes that meeting on your behalf.

Jonathan Treussard
Jonathan Treussard

Family Wealth

+1

A Young Person's Guide to Making Life Decisions

Mar 15, 2025

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12 min read

A Young Person's Guide to Making Life Decisions

Life is three-dimensional—time moves forward, you move through space, stepping through picture frames like a movie. Your job: land in the next frame without stumbling, and stretch the frame wider to make life fuller. Money fits inside this. Assets are what you own, liabilities are what you owe. That $5 Starbucks every day? That's $13,000 in a decade you could've had for something bigger. Debt isn't evil—it's a tool that makes things bigger, up AND down. Get comfortable with not knowing what happens next. Grow your luck surface. Keep options open until it makes sense to commit. Then commit hard.

Jonathan Treussard
Jonathan Treussard

Financial Literacy

+2

Torpedoes Be Damned

Feb 22, 2025

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8 min read

Torpedoes Be Damned

Markets are the eighth wonder of the world—no better way to do well while doing good than funding worthwhile human endeavors. That's capitalism. It's great. But the waters are full of torpedoes and sharks with "frickin' laser beams." Zero-day options that expire in hours. Leveraged ETFs where volatility becomes your enemy. Crypto pump-and-dumps. The asset management industry has gotten predatory. My mentor said "Full steam ahead. Torpedoes be damned." Not that there aren't torpedoes—there absolutely are. But you have to act knowing they're out there. This is a time for vigilance and courage.

Jonathan Treussard
Jonathan Treussard

Markets

+2

The Best of "Wealth, Empowered" Before It Had a Name

Feb 1, 2025

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4 min read

The Best of "Wealth, Empowered" Before It Had a Name

I moved my newsletter to Beehiiv and gave it a formal identity: WEALTH, EMPOWERED. My mission is to empower you when it comes to your wealth and understanding of markets. Before the platform change, I wrote every article on my website. Here are 2024's highlights: a framework for making decisions when the future is unknown (Seeing Around Corners), the three fundamentals of money management built over 20 years (An iOS), escaping the wealth management industrial complex (Is This What You Thought It Would Be), bare-minimum investment homework for beginners, being a liquidity provider when markets dry up (Be Like Water), and why governance might be the eighth wonder of the world.

Jonathan Treussard
Jonathan Treussard

Markets

+2

What Are We Going to Tell the Kids?

Jan 25, 2025

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9 min read

What Are We Going to Tell the Kids?

In 2008, I taught wealthy teenagers about risk management in a tent. They sobbed about their parents' struggles—the real estate crash, the fear, the angst. Joline Godfrey has spent decades helping families raise financially fit kids, and here's her insight: kids are ready to talk about money ten years before parents are. That's ten years of missed opportunities to talk about values, meaning, and how money is just part of the equation. Wealth makes some things easier and other things far more complex. Manage your affairs so you never have to say "What are we going to tell the kids?" Instead, aim for "the kids get it, we're good."

Jonathan Treussard
Jonathan Treussard
WEALTH, EMPOWERED by Jonathan Treussard

WEALTH, EMPOWERED by Jonathan Treussard

Essays on markets, wealth, and meaning from someone who navigated the 2008 crisis and led strategy at a $150-billion asset manager along the way. Written for families managing substantial wealth who think deeply about what money is for. Twice monthly.

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