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Investor Behavior

Financial Literacy

+2

One Trillion Dollars.

Mar 28, 2026

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11 min read

One Trillion Dollars.

Wall Street is building a $1-trillion business around slashing tax bills. The innovations are real. So are the risks. Plus my conversation with Nic Johnson about "The Strait of Hormuz, Oil Markets, and the Futures Curve."

Jonathan Treussard
Jonathan Treussard

Markets

+2

On Doing the Right Thing

Dec 6, 2025

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5 min read

On Doing the Right Thing

Against all odds, 2025 is almost history. And the lesson? It's always the right time to do the right thing—never a better or worse moment. That simple truth guided me through April's chaos, when Jason Zweig at The Wall Street Journal asked me what investors should do. The answer: prioritize doing no harm, manage regret risk, don't panic into something worse. Life must go on, even in uncertainty. That was the work this year. It will be again in 2026.

Jonathan Treussard
Jonathan Treussard

Valuations

+2

The Things We Do To Ourselves

Nov 23, 2025

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12 min read

The Things We Do To Ourselves

Market accidents aren't acts of nature—they're the result of collective human delusion. We trick ourselves into thinking "wouldn't it be great if making money was easy" until reality reminds us it's not. Right now? U.S. stocks are nearly as expensive as the 1990s Tech Bubble peak, Bitcoin just dropped 30% in a month, and cracks are appearing in private credit. We do this to ourselves. Plus: my conversation with Frazer Rice on why estate plans fail—hint, it's not the tax code, it's family dysfunction and poor succession planning.

Jonathan Treussard
Jonathan Treussard

Markets

+2

“Up and to the Right” + Advanced Tax Strategies

Nov 8, 2025

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11 min read

“Up and to the Right” + Advanced Tax Strategies

People love to say "stocks go up and to the right over the long run" like it's a law of physics. It's not. The U.S. stock market's 150-year run required exceptional circumstances—no foreign occupation, no revolution, stable institutions, and relentless value creation. Eleven other markets literally disappeared in the 20th century. For prices to rise, "steady" isn't enough. Businesses must generate more value, more revenue, greater efficiency, more cash—every decade. A lot has to go right. We shouldn't take any of it for granted. Plus: my conversation with Brent Sullivan on tax alpha strategies and why tax comes after risk, return, and diversification—not before.

Jonathan Treussard
Jonathan Treussard

Family Wealth

+2

Touching Home

Oct 25, 2025

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5 min read

Touching Home

I was ready to write about investing versus gambling—about funding worthwhile human activity, not just making noise. But then I sent clients their portfolio reports and talked about risk. Worst-case scenarios. 2008-style crashes. It's a weird thing to do, forcing people to stare at red numbers. But I remember those wealthy kids in 2008, carrying raw fear about losing money that had never truly been theirs. The angst had defined their lives. So I talk about risk with clients now—not to scare them, but so they can lead from strength and communicate that money is part of the story, not the whole story.

Jonathan Treussard
Jonathan Treussard

Markets

+2

Fear Moves Markets. Keep It From Moving You.

Oct 11, 2025

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7 min read

Fear Moves Markets. Keep It From Moving You.

Risk is structured and manageable—we measure it, bear it, diversify it, or hedge it. Fear is a mess. It's psychological, contagious, and arational. Risk doesn't keep you up at night. Fear does. The good news: words and scenarios aren't dangerous, they're rehearsal. We can pre-think contingencies, set simple rules for stress, and keep fear from scheduling our actions. My conversation with Rob Arnott and Ed McQuarrie explores why fear—not risk—explains asset pricing, and how to put fear where it belongs.

Jonathan Treussard
Jonathan Treussard

Family Wealth

+2

Estate Planning, Raising Financially Fit Kids, and Getting Comfortable with Not Knowing

Jul 19, 2025

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9 min read

Estate Planning, Raising Financially Fit Kids, and Getting Comfortable with Not Knowing

Estate planning isn't just about death and taxes. Your 18-year-old is unconscious in a hospital and you can't make decisions for her care—that's estate planning. We also talk about on-ramping kids into the reality of money, thinking in probabilities instead of certainty, and why your brain tricks you into believing you know what happens next. You don't. Certainty is fragile. Get uncomfortable. But don't confuse not knowing with nihilism—choose meaning anyway.

Jonathan Treussard
Jonathan Treussard

Financial Literacy

+2

Are Stocks “Safe in the Long Run?”

Jul 5, 2025

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10 min read

Are Stocks “Safe in the Long Run?”

People say stocks are safe in the long run—just wait. But if that were true, why does the cost of insuring stocks for ten years cost more than insuring them for one year? My father-in-law Zvi Bodie showed in the 1990s that long-term put option prices go up with time. If risk decreased over time, insurance would get cheaper. It doesn't. Risk goes up. Stocks aren't mechanically safe in the long run, and they're not reliable inflation hedges either. Yes, U.S. stock market history is impressive. But using the present tense—"ARE safe"—turns this into a scientific claim about intrinsic properties. The answer "sometimes" doesn't cut it.

Jonathan Treussard
Jonathan Treussard

Financial Literacy

+2

The Point of It All - Capitalism, Agency, and Investing

Jun 21, 2025

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3 min read

The Point of It All - Capitalism, Agency, and Investing

It's hard to separate the meaning of life from the meaning of money. Why capitalism? Why investing? What's the point? I talked to Dave Nadig about all of it—capitalism, agency, human flourishing, and species-level collective action. His take: investing is how we allocate resources for humanity's core superpowers. We also covered practical ground: ETFs, what client-first asset management looks like in 2025. But that fundamental question—"remind me, why are we doing this?"—matters most.

Jonathan Treussard
Jonathan Treussard

Financial Literacy

+2

“Do You Know Who I Am?”

May 24, 2025

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11 min read

“Do You Know Who I Am?”

Before the 2008 crisis, a bank came to sell toxic mortgage-backed securities to the family office where Alec Crawford worked. He asked: "Do you know who I am? Do you know what I used to do? As long as I'm sitting in this chair, we're not buying any of that." Alec knew which side of the table he sat on. Also, Harvard's endowment is stuck with illiquid private equity and wants out. Wall Street has a plan: sell it to retail investors and their advisors—the "muppets," the "dumb money." Someone's about to walk into your advisor's office with a deck. Hopefully someone like Alec takes that meeting on your behalf.

Jonathan Treussard
Jonathan Treussard

Markets

+1

Marking the Passage of Time with Gratitude

May 10, 2025

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6 min read

Marking the Passage of Time with Gratitude

April was a beast—Liberation Day on April 2, suspension by April 9. Markets recovered fast, but we're in the Great Suspension now, waiting to see what happens next. Not rushing to conclusions probably commands a premium right now. Meanwhile, May 5th marks TCM's two-year anniversary and the launch of TREUSSARD TALKS. First guest: Alec Crawford, my first boss during the 2008 crisis. His parting wisdom: "A lot of crazy stuff is gonna happen. Focus on the long term. Focus on what you can control. Do what you can and stay safe."

Jonathan Treussard
Jonathan Treussard

Markets

+2

A Little Perspective Goes a Long Way

Apr 26, 2025

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13 min read

A Little Perspective Goes a Long Way

April was brutal—stock swings, dollar falling, Treasury yields spiking. People worry American Exceptionalism is melting away. But look at the data: Treasury yields are elevated, sure, around the 75th percentile since 2000, not off the charts. The dollar weakened but it's not broken—Euro at 1.15 isn't crazy, Yen at 140 is a drop from 160 but still reasonable. The U.S. economy entered 2025 in exceptional shape. Yes, headlines suggest tectonic shifts. The numbers tell a more nuanced story—we're still within historical ranges. This is a time for extreme thinking, not extreme actions. Understand your exposures now.

Jonathan Treussard
Jonathan Treussard

Markets

+2

Good Grief

Apr 12, 2025

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12 min read

Good Grief

April 2, 2025 belongs to the list of days we'll remember—Berlin Wall, 9/11, Lehman, Brexit. Tariffs imposed, markets cratered, then the single best day since October 2008 (which tells you something). We're on watch for whether a tsunami follows the earthquake. Here's what helps: a regret pyramid—exhaust low-regret actions before high-regret ones. Don't be surprised if stocks swing up or down 10-15% over the next month. That's context so you don't overreact to every 3-5% day. Life must go on, even now. The main event is now U.S. versus China. Let's hope we can stick the landing.

Jonathan Treussard
Jonathan Treussard

Financial Literacy

+2

Torpedoes Be Damned

Feb 22, 2025

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8 min read

Torpedoes Be Damned

Markets are the eighth wonder of the world—no better way to do well while doing good than funding worthwhile human endeavors. That's capitalism. It's great. But the waters are full of torpedoes and sharks with "frickin' laser beams." Zero-day options that expire in hours. Leveraged ETFs where volatility becomes your enemy. Crypto pump-and-dumps. The asset management industry has gotten predatory. My mentor said "Full steam ahead. Torpedoes be damned." Not that there aren't torpedoes—there absolutely are. But you have to act knowing they're out there. This is a time for vigilance and courage.

Jonathan Treussard
Jonathan Treussard

Risk

+2

It’s All (No) Fun and Games

Feb 8, 2025

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7 min read

It’s All (No) Fun and Games

What does the science of making decisions under uncertainty teach us about this moment? There are two types of uncertainty: natural (comets fall from the sky) and human-made (we create new chapters of history books). Right now we're playing a huge game of "will we or won't we?" around tariffs. Here's what matters: greater uncertainty causes you to settle for less—functionally similar to higher interest rates cooling the economy. When uncertainty goes from plus-or-minus $250 to plus-or-minus $750, people settle for $660 instead of $970. That's why amping up uncertainty is an obvious negotiating tactic. Watch for this behavior in yourself and don't let it override how you approach life.

Jonathan Treussard
Jonathan Treussard
WEALTH, EMPOWERED by Jonathan Treussard

WEALTH, EMPOWERED by Jonathan Treussard

Essays on markets, wealth, and meaning from someone who navigated the 2008 crisis and led strategy at a $150-billion asset manager along the way. Written for families managing substantial wealth who think deeply about what money is for. Twice monthly.

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