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Financial Literacy

+2

Are Stocks “Safe in the Long Run?”

Jul 5, 2025

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10 min read

Are Stocks “Safe in the Long Run?”

People say stocks are safe in the long run—just wait. But if that were true, why does the cost of insuring stocks for ten years cost more than insuring them for one year? My father-in-law Zvi Bodie showed in the 1990s that long-term put option prices go up with time. If risk decreased over time, insurance would get cheaper. It doesn't. Risk goes up. Stocks aren't mechanically safe in the long run, and they're not reliable inflation hedges either. Yes, U.S. stock market history is impressive. But using the present tense—"ARE safe"—turns this into a scientific claim about intrinsic properties. The answer "sometimes" doesn't cut it.

Jonathan Treussard
Jonathan Treussard

Financial Literacy

+2

The Point of It All - Capitalism, Agency, and Investing

Jun 21, 2025

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3 min read

The Point of It All - Capitalism, Agency, and Investing

It's hard to separate the meaning of life from the meaning of money. Why capitalism? Why investing? What's the point? I talked to Dave Nadig about all of it—capitalism, agency, human flourishing, and species-level collective action. His take: investing is how we allocate resources for humanity's core superpowers. We also covered practical ground: ETFs, what client-first asset management looks like in 2025. But that fundamental question—"remind me, why are we doing this?"—matters most.

Jonathan Treussard
Jonathan Treussard

Family Wealth

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Your Kids Are Reading the Room: Talk to Them.

Jun 7, 2025

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7 min read

Your Kids Are Reading the Room: Talk to Them.

Your kids are ready to talk about money ten years before you are. They have eyes and ears—they're reading the room and forming their own mental models. If you're not talking to them, the silence feels like gaslighting. Fast path to losing their trust. The fix: lean into the fact that wealth is multidimensional—financial, intellectual, social, and human capital (F.I.S.H.). Ask your kids if Mr. Burns is a happy man. My conversation with Joline Godfrey on raising financially fit kids in abundance tackles the most loaded topic most families avoid.

Jonathan Treussard
Jonathan Treussard

Financial Literacy

+2

“Do You Know Who I Am?”

May 24, 2025

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11 min read

“Do You Know Who I Am?”

Before the 2008 crisis, a bank came to sell toxic mortgage-backed securities to the family office where Alec Crawford worked. He asked: "Do you know who I am? Do you know what I used to do? As long as I'm sitting in this chair, we're not buying any of that." Alec knew which side of the table he sat on. Also, Harvard's endowment is stuck with illiquid private equity and wants out. Wall Street has a plan: sell it to retail investors and their advisors—the "muppets," the "dumb money." Someone's about to walk into your advisor's office with a deck. Hopefully someone like Alec takes that meeting on your behalf.

Jonathan Treussard
Jonathan Treussard

Markets

+1

Marking the Passage of Time with Gratitude

May 10, 2025

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6 min read

Marking the Passage of Time with Gratitude

April was a beast—Liberation Day on April 2, suspension by April 9. Markets recovered fast, but we're in the Great Suspension now, waiting to see what happens next. Not rushing to conclusions probably commands a premium right now. Meanwhile, May 5th marks TCM's two-year anniversary and the launch of TREUSSARD TALKS. First guest: Alec Crawford, my first boss during the 2008 crisis. His parting wisdom: "A lot of crazy stuff is gonna happen. Focus on the long term. Focus on what you can control. Do what you can and stay safe."

Jonathan Treussard
Jonathan Treussard

Markets

+2

A Little Perspective Goes a Long Way

Apr 26, 2025

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13 min read

A Little Perspective Goes a Long Way

April was brutal—stock swings, dollar falling, Treasury yields spiking. People worry American Exceptionalism is melting away. But look at the data: Treasury yields are elevated, sure, around the 75th percentile since 2000, not off the charts. The dollar weakened but it's not broken—Euro at 1.15 isn't crazy, Yen at 140 is a drop from 160 but still reasonable. The U.S. economy entered 2025 in exceptional shape. Yes, headlines suggest tectonic shifts. The numbers tell a more nuanced story—we're still within historical ranges. This is a time for extreme thinking, not extreme actions. Understand your exposures now.

Jonathan Treussard
Jonathan Treussard

Markets

+2

Good Grief

Apr 12, 2025

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12 min read

Good Grief

April 2, 2025 belongs to the list of days we'll remember—Berlin Wall, 9/11, Lehman, Brexit. Tariffs imposed, markets cratered, then the single best day since October 2008 (which tells you something). We're on watch for whether a tsunami follows the earthquake. Here's what helps: a regret pyramid—exhaust low-regret actions before high-regret ones. Don't be surprised if stocks swing up or down 10-15% over the next month. That's context so you don't overreact to every 3-5% day. Life must go on, even now. The main event is now U.S. versus China. Let's hope we can stick the landing.

Jonathan Treussard
Jonathan Treussard

Markets

+2

Hey Boss, Have We Tried Boiling the Frog Instead?

Mar 29, 2025

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11 min read

Hey Boss, Have We Tried Boiling the Frog Instead?

Tariffs make sense for small countries with weak armies—they internalize the defense cost of importing valuable stuff that makes you a target. But the US? We have the strongest military on Earth. We created global free trade by providing cheap military protection to the world. Globalization created winners and losers here, and instead of taxing the winners to help the losers, we decided tariffs were the answer. Economic policy uncertainty is now at 2008-crisis levels. But high yield spreads are 3%, not 20%. So far, this is a tremor, not an earthquake. The real question: how did the last few weeks feel to you?

Jonathan Treussard
Jonathan Treussard

Family Wealth

+1

A Young Person's Guide to Making Life Decisions

Mar 15, 2025

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12 min read

A Young Person's Guide to Making Life Decisions

Life is three-dimensional—time moves forward, you move through space, stepping through picture frames like a movie. Your job: land in the next frame without stumbling, and stretch the frame wider to make life fuller. Money fits inside this. Assets are what you own, liabilities are what you owe. That $5 Starbucks every day? That's $13,000 in a decade you could've had for something bigger. Debt isn't evil—it's a tool that makes things bigger, up AND down. Get comfortable with not knowing what happens next. Grow your luck surface. Keep options open until it makes sense to commit. Then commit hard.

Jonathan Treussard
Jonathan Treussard

Financial Literacy

+2

Torpedoes Be Damned

Feb 22, 2025

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8 min read

Torpedoes Be Damned

Markets are the eighth wonder of the world—no better way to do well while doing good than funding worthwhile human endeavors. That's capitalism. It's great. But the waters are full of torpedoes and sharks with "frickin' laser beams." Zero-day options that expire in hours. Leveraged ETFs where volatility becomes your enemy. Crypto pump-and-dumps. The asset management industry has gotten predatory. My mentor said "Full steam ahead. Torpedoes be damned." Not that there aren't torpedoes—there absolutely are. But you have to act knowing they're out there. This is a time for vigilance and courage.

Jonathan Treussard
Jonathan Treussard

Risk

+2

It’s All (No) Fun and Games

Feb 8, 2025

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7 min read

It’s All (No) Fun and Games

What does the science of making decisions under uncertainty teach us about this moment? There are two types of uncertainty: natural (comets fall from the sky) and human-made (we create new chapters of history books). Right now we're playing a huge game of "will we or won't we?" around tariffs. Here's what matters: greater uncertainty causes you to settle for less—functionally similar to higher interest rates cooling the economy. When uncertainty goes from plus-or-minus $250 to plus-or-minus $750, people settle for $660 instead of $970. That's why amping up uncertainty is an obvious negotiating tactic. Watch for this behavior in yourself and don't let it override how you approach life.

Jonathan Treussard
Jonathan Treussard

Markets

+2

The Best of "Wealth, Empowered" Before It Had a Name

Feb 1, 2025

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4 min read

The Best of "Wealth, Empowered" Before It Had a Name

I moved my newsletter to Beehiiv and gave it a formal identity: WEALTH, EMPOWERED. My mission is to empower you when it comes to your wealth and understanding of markets. Before the platform change, I wrote every article on my website. Here are 2024's highlights: a framework for making decisions when the future is unknown (Seeing Around Corners), the three fundamentals of money management built over 20 years (An iOS), escaping the wealth management industrial complex (Is This What You Thought It Would Be), bare-minimum investment homework for beginners, being a liquidity provider when markets dry up (Be Like Water), and why governance might be the eighth wonder of the world.

Jonathan Treussard
Jonathan Treussard
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WEALTH, EMPOWERED by Jonathan Treussard

WEALTH, EMPOWERED by Jonathan Treussard

Essays on markets, wealth, and meaning from someone who navigated the 2008 crisis and led strategy at a $150-billion asset manager along the way. Written for families managing substantial wealth who think deeply about what money is for. Twice monthly.

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